Mel Lim, Cuteness Inspire Prints
How do design and business get along? Very well, in fact, if you are Mel Lim. The Malaysian designer started to follow her passion in adolescence and transformed it into a successful business.
The designs talk about a universe of childhood – but not only for children, populated by characters that inspire cuteness (butterflies or rabbits in the middle of flowery sceneries). Scenes like the girl playing the flute or petting a fantastic creature like the unicorn give these totes something of a fairy tale, with a strong sense of play. We can‘t leave unnoticed the Asian elements, such as a delicate and colorful oriental umbrella.
Also dedicated to green living and design, the designs of Mel Lim are made with 80% recycled cotton and 20% recycled soda bottles, in limited editions only, under the brand JOY. And joy it is.