Artist Jason Scuderi, Anti Totes

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Called “Anti Totes”, they belong to a series of four designs, part of the larger ANTIMOTION project, which is a printed and digital identity project. Artist Jason Scuderi, known for his work in design and illustration pictures his concepts in primary colors- mostly red and blue.

From an all-over red and white pattern to rain falling from a happy looking cloud on a dark blue background, the totes express playfulness in a modern note. In the lower right corner is featured the ANTIMOTION project logo.

The last, but not the least, is the ingenious design of the infamous plastic bag screen printed on a textile tote. Apart from its attractiveness to witty people, it probably manages to capture a smile on the faces of everyday passers-by. Handles makes it also easy to wear and a delight for the ecology fans.