Alison Carmichael Makes a Contemporary Statement, Tote Bag

Glossy magazine campaigns can sometimes be more than fluff, especially when they reach to an eco-conscious target audience with a responsible, powerful message to protect nature.

“We Are What We Do”, same guys who collaborated with Anya Hindmarch (“I’m Not A Plastic Bag”) come back with this girl-power tote bag. Designed by London based artist Alison Carmichael, it is a very girly pink and white design and yet stylish enough to associate with a modern woman.

The hand lettering artist Alison Carmichael makes a contemporary statement regarding what the responsible woman should wear and that’s definitely not the plastic bag.