Pembelalay, Royal Blue Zut Alors Beach Tote & Graphic Rose Tote, #totebag

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New york based Pembelalay, inspired by vintage travel posters, frivolousness, anything pembe, ‘60s movie fashion, alliteration, polka dots, underdogs, cadbury fruit + nut bars, and everything parisienne.

Pembelalay designed this power flower with the hopes that it makes people as bloomin’ happy as it makes me. Bright + bold in cheery color combinations—it’s a prescription-free mood-lifter.

Whether you find yourself on the Côte d’Azur or the Riviera of the Long Island variety, this nautical-inspired tote is the essential beach accoutrement. The zut alors (translated from french as Ah Shucks!) tote expresses all that is vivid and fantastic in the summer.

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