Sally Beerworth, The J.O.E Foundation, Slogan #Totebag

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Sally Beerworth, a writer, founded The J.O.E Foundation in May 2011 and a percentage of the value paid for the products acquired goes to charity. She started J.O.E. Foundation to help others by raising money from books sales and other objects that can be given as gifts, as well as totebags.

The messages on her totebags are original but yet so familiar. Who didn’t like licking the cake bowls when they were a child? Who disagrees that book clubs members “read” plenty of wine labels? Everything is written by Sally, and made to look good by WeThreeClub.

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