Noodoll by YiYing Wang (王怡穎) Creates Monster Tote bag Prints

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Noodoll was created by designer and author YiYing Wang (王怡穎) as part of her MA in communication design at the Central Saint Martins, London.

In addition to bringing the wonderful world of Noodoll to life, YiYing has written six successful books, penned articles for a number of publications and is continue to create ranges of characters for other publishers and brands.

Ricetache is a perfect gentleman and will make sure you never have to carry your own books! His moustache and top hat make him the most stylish monster around! Who knows, maybe his sartorial edge will rub off on you too..

Rice Dust is so happy that he has a letter from Noodoll. Carry his happy face around with you wherever you go, and spread the joy of letters! Dust makes a great travelling companion.

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